Game Analysis of Supply Chain Enterprises’ Choice of Carbon Emission Reduction Behavior under Environmental Regulation and Consumers’ Low Carbon Preference

Under the background of low-carbon economy, in order to explore internal mechanism enterprises implementing carbon emission reduction behavior, this paper uses evolutionary game theory and numerical simulation method study stability strategy its influencing factors behavior supply chain a two-level composed single supplier manufacturer from dynamic perspective, considering environmental regulation consumers’ preference for low emission. The results show that there are certain conditions make converge investment under effect command-and-control consumer preference, cooperative market-based preference. On basis, significantly influence reward punishment coefficient consumers. Increasing tax rate, trading price proportion cost subsidies, as well encouraging consumers consume products will help promote realization reduction.